RICARE 立刻营养

Info
立刻营养是一个科学干预营养定制的品牌,创始人带领着海归团队通过科学评估和持续跟进的方式创造新的营养干预模式。未止设计受到委托为品牌设计整体形象以及产品包装。在视觉呈现中,我们希望RI代表品牌的专业度(RIGHT)(认真/科学),care代表品牌的亲切服务(care)(人性化/贴心)。标志的来源是水滴/融合:健康的养成,不是机械的固定组合,是不同营养成分的科学结合。就像水滴之间的瞬间融汇,是快速的,也是自然的。并且我们以标志的图形延展出一系列通过点/线/面方式组合的辅助图形,运用在品牌的产品包装以及体验服务中,为品牌从售前咨询到售后服务都代入平面视觉。

 

RICARE Nutrition is a customized brand of scientific intervention nutrition. The founder led the returnees team to create a new nutrition intervention mode through scientific evaluation and continuous follow-up. The design is entrusted to design the overall image and product packaging for the brand. In visual presentation, we hope that RI represents the brand’s right (serious / scientific), and care represents the brand’s friendly service (care) (humanized / intimate). The source of the sign is water drop / fusion: healthy cultivation is not a fixed combination of machinery, but a scientific combination of different nutrients. Just like the instant fusion between water droplets, it is fast and natural. And we extend a series of auxiliary graphics through point / line / plane combination with logo graphics, which are used in the product packaging and experience service of the brand, and replace the plane vision for the brand from pre-sale consultation to after-sales service.